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A few tips Dale shared at the TravelAge West Veteran’s Meeting in June:

“And the picture-perfect images found on a hotel’s direct-booking website — flashy suites and photoshopped beaches, for example — may provide a gross misrepresentation, causing disappointment for travelers once they’re in the destination and sending them running to the agent for a fix” points out Strong of Strong On Travel.

“You need to know what you’re selling,” said Strong, who specializes in luxury, family and adventure travel. “I find that a lot of agents haven’t been anywhere. You can’t describe the feeling of where a location is unless you’ve actually seen it.”